October Question of the Month – an irregular series

Hi. I’m starting a preschool business in North Seattle. I need help getting answers to these questions: $ spent in US on private preschools; $ spent locally on private preschools; % growth last year. Also, growth potential, trends in the industry, and my main competitors’ products and pricing. Thank-you for your help!

Thank you for your question regarding preschool education startup business statistics. There is much information available free of charge to the general public. The U.S. Census produces an Economic Census which profiles American business every 5 years, from the national to the local level. It will give you data on total sales, number of establishments, payroll and number of employees by business type at city, county and sometime zip code level.  And The Seattle Public Library provides several databases for researching market statistics, forecasts, and industry trends. With your Seattle Public Library card, you have access to multiple subscription databases. You can access these databases from home at any time by entering your library card and pin number.

ReferenceUSA  – provides a detailed listing of 14 million businesses nationwide. Information includes name of business, address, telephone number, headquarters, branch and subsidiaries identification, SIC codes, credit rating, number of employees, and estimated sales volume for all of your competitors. You have the ability to search (customized) by type of business, geography (city, county, zip code, etc.) business size and more. Reference USA provides competition report.

You can search for industry and trade news articles in a wide variety of databases we provide via our Business, Finance and Fundraising page.  Good choices for your research include – ABI Inform Trade & Industry, Business & Company Resource Center, Business and lndustry, Onefile, Proquest and Washington State Newsstand databases. You can search for trade associations in Associations Unlimited database. Trade associations often collect and distribute data on markets, products and trends.

We also maintain general and specialized business-ratio books for expense and profit ratios by business type at the Information desk on level 7 of the Central Library.  You can reach us at (206) 386-4636.

We did an initial search for “preschool education businesses” in the U.S. Census, American Fact Finder database for you. The results are shown below. You will see that preschool education is catagorized under “Child Day Care Services,” using the North American Industry Classification System code: 624410. It does not however, provide total revenues for Seattle centers.  You will be able to find estimated individual company revenues by searching ReferenceUSA database.

American Fact Finder – U.S. Census – Selected Statistics from the 2007 Economic Census

Index Entry – Preschool centers
NAICS Code – 624410
U.S. NAICS Title – Child Day Care Services
Seattle, WA
624410: Child day care services
– Number of establishments: 290
– Receipts/Revenue ($1,000) : Withheld to avoid disclosing data for individual companies; data are included in higher level totals
Source: U.S. Census Bureau, 2007 Economic Census

A preliminary search in the ReferenceUSA database identified 108 listed businesses currently in the city of Seattle under Pre-Schools (NAICS 835105) and Schools-Nursery & Kindergarten Academic(NAICS 835102). This is less than half of the number picked up in the 2007 Economic Census. Repeating this search will enable you to see their estimated sales, business expenditures and total business profile.

We hope this is enough to get you started. Please let us know if we can help you further.

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